The World Alliance for Breastfeeding Action (WABA) was formed in 1991 to act on the Innocenti Declaration (1990) to protect, promote and support breastfeeding. As part of its action plan to facilitate and strengthen social mobilisation for breastfeeding, WABA envisioned a global unifying breastfeeding promotion strategy. A day dedicated to breastfeeding was suggested to be marked in the calendar of international events. The idea of a day's celebration was later turned into a week.
This has become to be known as World Breastfeeding Week (WBW) celebrated every 1-7 August to commemorate the Innocenti Declaration. World Breastfeeding Week was first celebrated in 1992. Now it involves over 170 countries and is endorsed by UNICEF, WHO and FAO.
Overall coordination of World Breastfeeding Week is done at the WABA Secretariat in Penang, Malaysia, which includes the selection of the theme and slogan, identifying resource persons for a specific theme and the preparation and dissemination of World Breastfeeding Week materials such as the calendar announcement, posters, action folders and banners. These advocacy materials serve to stimulate action among local groups, governments, UN and other agencies and other issue organisations for their own World Breastfeeding Week activities in their area/country.
|WBW over the years|
2009: Breastfeeding: A Vital Emergency Response
2008: Mother Support: Going for the Gold Everyone Wins!
2007: Breastfeeding: The 1st Hour - Save ONE million babies!
2006: Code Watch: 25 Years of Protecting Breastfeeding
2005: Breastfeeding and Family Foods: LOVING & HEALTHY
2004: Exclusive Breastfeeding: The Gold Standard Safe, Sound, Sustainable
2003: Breastfeeding in a Globalised World for Peace and Justice
2002: Breastfeeding: Healthy Mothers and Healthy Babies
2001: Breastfeeding in the Information Age
2000: Breastfeeding - It's Your Right!
1999: Breastfeeding - Education for Life
1998: Breastfeeding - The Best Investment
1997: Breastfeeding - Nature's Way