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Look What
They’re Doing
..... Advertisement!
We will be updating this page as the results come in - please check back
regularly, thank you.
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Where:
Parenting magazine “Pregnancy and Birth”, U.K.
When:
20/07/06 – publication dated August 2006.
Description:
Advertisement for Milupa Aptamil: Prebiotics are found in
breast milk. That’s why we’ve put them in our follow-on milk.
Company
name:
Hipp
Brand name:
Hipp Organic follow on milk
Type of product:
Follow up Formula
The advertisement is
idealizing, stating: “Hipp Organic Follow on Milks are specially
formulated to give babies the nourishment they need for healthy
development and are enriched with iron, calcium and vitamins.” And:
“Because mums know that a diet without harmful chemical residues is really
important for their babies. And that’s why more and more mums are choosing
the reassurance of Hipp Organic follow on milks.”
Although clearly a violation this is an attempt to escape through the UK
law, which permits advertising of follow-on milks. Also contains a
‘careline’ number and website encouraging direct contact. The website
includes infant formula.
Please click on image for a larger version |
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Where:
Parenting magazine “Pregnancy and Birth”, U.K.
When:
20/07/06 – publication dated August 2006.
Description:
Advertisement for Milupa Aptamil: Prebiotics are found in breast milk.
That’s why we’ve put them in our follow-on milk.
Company name:
NUMICO - Milupa
Brand
name:
Aptamil
Type of product:Infant
Formula
The advertisement is
idealizing, suggesting equivalence between breastfeeding and the formula
through the introduction of prebiotics.
The advertisement is headed with the name ‘Milupa Aptamil’ which is the
name of the infant formula. However the text refers to follow-on milk,
called ‘Milupa Aptamil Forward’. Although clearly a violation this is an
attempt to escape through the UK law, which permits advertising of
follow-on milks. Also contains a ‘careline’ number and website encouraging
direct contact.
Please click on image for a larger version |
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Where:
Email and website
www.cowandgate.co.uk/en/home.asp , U.K.
When:
3/07/06 and 19/07/06 in examples given.
Company name:
NUMICO -
Cow & Gate
Brand name:
Website promotes full range of Cow & Gate formulas
Description:
Cow & Gate targeted emails and associated website.
Type of product:Infant
Formula/ Follow up Formula/Special Formula/ Complementary Foods
This promotes the full range of formulas and suggests the
formula is close to breastmilk with a pseudo-scientific bar graph.
Please click on image to view the ad |
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Where:
Mother and Baby Journal, Taiwan
When:
04/2006
Company name:
Mead Johnson
Brand name:
Enfamil
Type of
product:
Infant Formula
Please click on image
for a larger version |
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Where:
A department store in
Hualien
city, Taiwan
(Prenatal class for pregnant women held by company)
When:
15/07/2006
Company name:
Weyth
Brand name:
S-26
Type of product: Infant Formula
Please click on image
for a larger version |
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Where:
Parenting magazine, U.S.A.
When:
dd/mm/yyyy) August 2006
Company name:
Abbott
Laboratories
Brand name:
Similac
Advance formula
Description:
Infant formula magazine advertisement
Type of product: Infant
Formula
Please click on image
for a larger version |
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Where:
Parenting magazine, U.S.A.
When:
dd/mm/yyyy) August 2006
Company name:
AVENT America, Inc.
Brand name:
AVENT Natural Feeding Bottle
Description:
bottle magazine advertisement
Type of product:
Bottles
Please click on image
for a larger version |
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Where:
Parenting magazine, U.S.A.
When:
dd/mm/yyyy) August 2006
Company name:
Nestle
Brand name:
Good Start Infant Formula
Description:
formula magazine advertisement
Type of product: Infant
Formula
Please click on image
for a larger version |
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Where:
Parenting magazine, U.S.A.
When:
dd/mm/yyyy) August 2006
Company name:
Playtex Products, Inc.
Brand name:
VentAire Bubble-Free Bottle
Description:
formula magazine advertisement
Type of product:
Bottles
Please click on image
for a larger version |
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Where:
Pediatrics office, dr. Branka Materljan, in Casa de Salute Labin, Croatia
When:
02/08/2006
Company name:
Hipp, Vivera
Brand name:
Vivera
– bebimil, all of Hipp products
Description: advertisement
Type of product:
Infant Formula / Follow up Formula / Special Formula / Bottles
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A Croatian mother spotted
advertisements for Hipp and Vivera infant and follow-up formulas in a
paediatric clinic in Casa de Salute Labin, Croatia. The Code prohibits
promotion of products which interfere with breastfeeding in healthcare
facilities! |
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An American mom spotted several cans of Nestlé's Good Start
formula featured prominently in a scene from popular daytime soap
All My Children. The labels were turned towards the camera so
viewers couldn't miss them. Such gimmicks, called product placement,
have the same effect as advertising. As this soap is very popular with
new mothers, Nestlé's intentions are pretty obvious.
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Where:
At home, The Netherlands
When:
dated July/August, received in post on 07/08/2006
Company name:
Wij
Jonge Ouders [We, young parents]Brand
name:
’de
blije doos’ [the joyful box] and ‘de baby doos’ [the baby box]
Description: advert in magazine
Type of product:
This is an advert in a magazine ‘Wij Jonge Ouders’ for a
free subscription to the magazine (if you are pregnant or have a child
under 1 year) and two free gift boxes.The advert (babydoos.jpg) refers to
a website (www.babyinfo.nl) , which contains prominent adverts for
Nutricia. This company produces Nutrilon formula and follow-on milks.
Representative contents of the boxes are given on the company’s website (http://www.babyinfo.nl/wijjongeouders/deblijedoos.asp).
I have copied the files to you. The joyful box (inhoud_blije_doos.jpg)
contains a dummy and bottle nipple from the company bibi (www.bibi.nl),
a little box for keeping milk powder in and a sample of Nutrilon follow-on
milk. There is also something with Nutricia’s logo, but I cannot see what.
The baby box (inhoud_baby_doos.jpg) contains a spoon and bib with
Nutricia’s logo, a little bottle of fruit juice and a pot of food.
Please click on images
for a larger version |
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Where:
Czech Republic, Prague
When:
01/08/2006
Company name:
Nutricia
Brand name:
Nutrilon
1, Nutrilon 2, Nutrilon 1 AR, Nutrilon porridges after 4th month
Description:
website
www.nutrilon.cz
Type of product:
Infant Formula , Complementary Foods
Homepage contains the slogan „As mother, I want my baby to be healthy,
As physician, I know
that Nutrilon will help me“.
The text says:“Nutrilon is the closest to BM by its composition.
Nutrilon as the only one contains clinically tested prebiotic fibre - the
natural component of BM - which enhances growth and which is important
for child immunity. It promotes the development of positive gut microflora
and thus enhances significantly immune capacity of the child. Nutrilon
does not overload the child organism, on the contrary it participates on
its resistance against diseases.“
In the left lower part of the homepage is the interview with Prof. Janda
(one of the chief pediatricians) on proper nutrition of newborns with the
picture of a newborn bottlefed. The interview first briefly mentions
importance of BF and than promotes artificial formula for babies who can´t
be breastfed.
Please click on image
for a larger version |
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Where:
Pharmacy in Prague 10, Czech
Republic
When:
01/08/2006
Company name:
Hipp
Description: promotional brochure for parents „Guide on Proper Nutrition
- Proper Nutrition for Your Baby from the Very Beginning“
Type of product:
Infant Formula, Follow up Formula, Complementary Foods
The table in the guide (see picture 2) prescribes the nutritional plan for
the first 2 years offering alternative options in the first 8 months -
breastfeeding or bottle feeding, and only bottlefeeding from the 9th
month. It also recommends introduction of complementary foods from the
5th month in the jars. The common food is prescribed from the 18th month
only.In the booklet, particular types of complementary foods are
recommended from the 5th month
Please click on images for a larger version |
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Where:
Pharmacy in Prague 10, Czech
Republic
When:
O1/O8/2006
Company name:
Hipp
Brand name:
tea
Description: Promotional Leaflet
Type of product: Complementary
Foods
Tea „Mother´s Touch“ from the first week
Tea „Baby Dream“ from the 5th month
Apple-Apricot Drink from the 5th month
Please click on image
for a larger version |
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Where:
Pharmacy in Prague 10, Czech
Republic
When:
01/08/2006
Company name:
Hipp
Brand name:
Hipp
complementary foods
Description:
promotional leaflet
Type of product:
Complementary Foods
Some of the vegetable and fruit products promoted after 4th month with the
slogan „Hipp - The best from the nature“
Please click on image
for a larger version |
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Where:
Prague, Czech Republic
When:
July-August 2006
Company name:
Nutricia
Brand name:
Hami
2 (after 4 months)
Description:
Mothering magazine „Miminko“
Type of product:Follow
up Formula
The advertisement
contains a slogan: „Unique composition for healthy growth“. The text
says: „New milks contains Optivital - unique composition of nutrients,
vitamins and minerals which provides your baby what he/she needs for
healthy growth and development. Optivital contains high amount of calcium
and other minerals important for proper growth. It has more vitamin D and
special composition of fats for better absorption of calcium. To enhance
the natural immune capacity, we added the prebiotic mixture Nutricia to
Hami milks. “
Please click on image
for a larger version |
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Where:
Prague, Czech Republic
When:
July-August 2006
Company name:
Sunar
Brand name:
Sumarka (after 4 months)
Description:
Mothering magazine „Miminko“
Type of product:Complementary
Foods
The advertisement says: “Porridge can be introduced after 4 months...”
Please click on image
for a larger version |
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Where:
Prague, Czech
Republic
When:
July-August 2006
Company name:
Sunar
Type of product:
Complementary Foods
Description:
Mothering magazine „Miminko“
Fruit mixes recommended after 4 months.
Please click on image
for a larger version |
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Where:
Prague, Czech Republic
When:
July 2006
July-August 2006
Company name:
Nutricia
Brand name:
Hami
(after 4 months)
Description:
Parenting magazine „Betynka“
Parenting magazine „Mama a ja“
Type of product:
Complementary Foods
The advertisement says: „At noon the best for healthy growth and
development.“
„Hami is healthier than vegetables bought in the market. The amount of
contaminants in vegetables conform to norms for adults, whereas Hami uses
for the production fruits and vegetables conforming to more strict limits
for children. Therefore, Hami products are the best ones to ensure healthy
growth and development to your child. You can rely on Hami because you
give your child all he needs for healthy growth and
development.“www.hami.nutricia.cz
Please click on image for a larger version |
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Where:
Prague, Czech Republic
When:
2006
Company name:
Hamé
Brand name:
Hamánek
(vegetable mixes after 4 months)
Description:
Special issue of Parenting magazine „Miminko“ - Nutritional
Guide from infants to preschoolers
Type of product:
Complementary Foods
The advertisement includes the warning: „Moms Beware! Vegetables bought in
shops, markets or grown at your gardens might contain large amount of
heavy metals or nitrogens! Raw vegetables used for products Hamánek is
regularly and thoroughly controlled for the content of these substances
and conform to hygienic norms. www.hame.cz
Please click on image for a larger version |
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Where:
Prague 10, Czech Republic
When:
01/08/2006
Company name:
1)
Nutricia, 2) Nestlé, 3) Sunar
Brand name:
1)
Nutrilon 2,3, Nutrilon porridge after 6 months, Hami drink, Hami
cereal-milk porridge after 8 months, 2) Nestlé Bifidus Junior Follow on
Milk, 3) Sunárek - fruit and vegetable mixes after 6 months
Description:
Journal of Droxi Market (drugstore)
Type of product:
Complementary Foods
The journal offers discounts on products.
Please click on image for a larger version |
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Where:
Teaching Hospital in Prague 4,
Czech Republic
When:
01/08/2006
Company name: Nutricia,
Milupa, Deva, Ben
Brand name:
Nutrilon,
Hamilon, Milupa, Deva, Ben
Description: website
www.mojedite.cz in the “Happy Baby “ book distributed in maternities
Type of product:
Infant Formula, Follow up Formula , Complementary Foods
The website promotes vegetable mixes after 4 months
Please click on images for a larger version |
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Where:
Czech Republic
When:
01/08/2006
Company name:
Nestlé
Brand name:
Nestlé Beba 1 premium (picture 14), Nestlé Beba 2 premium (picture
15), Nestlé porridge after 4 months (picture 16)
Description:
website -
www.nestlé.cz
Type of product:
Infant Formula,
Follow up Formula,
Complementary Foods
The website presents the Nestlé nutritional plan - „thanks to Nestlé
nutritional plan your baby gets proper nutrition at every stage of
development“.The
website recommends complementary foods after 4 months.
Please click on images for a larger version |
 
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Where: Lobby of a
building with many O&G and Paed. clinics, Hong Kong
When: (dd/mm/yyyy) 12/06/2006
Company name: Wyeth
Brand name: Promise Gold, Progress Gold, Promil Gold, Wyeth MaMa
Description: I saw a milk powder advertisement in the form of a
wallpaper in the lobby of a building. There are many O&G and Paediatric
clinics in that building.
Type of product: Infant formula, follow up formula
Please click on image for a larger version |
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Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 11/06/2006
Company name: Nestle
Brand name: Neslac, Nespray
Description: I saw some stickers promoting breastmilk substitutes on
the floor of some pharmacies.
Type of product: Infant formula, follow up formula
Please click on images for a larger version |
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Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 10/06/2006
Company name: Mead Johnson
Brand name: Enfamil A+, Enfapro A+, Enfagrow A+, Enfakid A+
Description: I saw the colorful shelf-talkers and background which
promote milk powder in a few branches of a famous pharmacy
Type of product:Infant formula, follow up formula
Please click on image for a larger version |
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Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 16/06/2006
Company name: Wyeth
Brand name: Promise Gold, Progress Gold, Promil Gold, Wyeth MaMa
Description: I saw some hang-up cardboards promoting a brand of
milk powder in a few pharmacies.
Type of product:Infant formula, follow up formula
Please click on image for a larger version |
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Where: Flyer circulated with an
evening newspaper which has a wide coverage in South Africa
Flyer circulated with an evening newspaper shows breastmilk substitutes
like:
• Nutricia Infacare and Wyeth's S-26 infant formulas
• Purity juices from 4 months; Purity jarred foods for 5 months
• Tiny Tings feeding bottle.
All items feature promotional discounts.
The abovementioned newspaper has a wide coverage in South Africa —
the whole province of KwaZulu-Natal, with a population of some 8 million.
The International Code forbids
advertising or other form of promotion to the general public of products
within its scope.
In addition, there should be no discount
coupons, premiums or special sales of such products. |
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Where: Canada
Type of product: Infant formula
Please click on image for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Abbott Nutrition
Brand name:
Gain
Advance
Description: Promotional leaflet
Type of product: Follow
up Formula
Leaflet promoting Grow Advance promotes visual and brain development but
also has pack shot of Gain Advance
Please click on images for a larger version
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Abbott Nutrition
Brand name:
Gain
Advance
Description: Promotional leaftlet
Type of product:Follow
up Formula
Leaflet promoting Gain Plus Advance promotes visual and brain development
but leaflet has pack shot of Gain Advance; leaflet recommends teaching
children aged from1-2 yrs to associate pictures with words and has photos
of a young child hinting at her recognizing the complex Chinese character
of ‘mother’.
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Abbott Nutrition
Brand name:
Gain
Advance
Description: Coupon to join IQ Club
Type of product:
Follow up Formula
Coupon with pack shot of Gain Advance for joining IQ Club; for parents
with children from 6 months to 3 years; on returning completing contact
information to booth, can join games and win gifts
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Wyeth
Brand name:
Promil Gold
Description: Promotional Coupon
Type of product:
Follow up Formula
Coupon with pack shot of Promil Gold for joining Wyeth BB and You Club; on
completing contact information and returning to Wyeth booth, parents will
receive a gift
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Wyeth
Brand name:
Promil Gold
Description: Promotional leaftlet
Type of product:
Follow up Formula
Leaflet promoting Promise Gold containing DHA/AA, alpha protein, carotene,
nucleotides, zinc, iron, vitamins and minerals; no information on benefits
of breastfeeding and risk of artificial feeding; has pack shot of Promil
Gold
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Wyeth
Description: Promotional leaftlet
Brand name:
Promil Gold
Type of product: Follow
up Formula
Leaflet promoting Promil Gold containing DHA/AA, alpha protein, carotene,
nucleotides, zinc, iron, selenium; no information on benefits of
breastfeeding and risk of artificial feeding;
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Gerber
Brand name:
Gerber
Description: Promotional leaftlet
Type of product:Complementary
Foods
Application form to Gerber Mothers’ Club targeting parents with infants
less than 2 years; benefits -newsletters, nutritional and infant care
information, discount purchase, priority attendance at education talks,
gift exchange, nutritional hotline
Please click on images for a larger version |
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Where:
MTR station (Mass Transit Railway station adjacent to the 14th
International Baby/Children Products Expo), Hong Kong
When:
06/08/2006
Company name:
Nuk
Brand name:
Nuk
Description: Advertisement on escalator
Type of product:
Bottles, Teats
Slogan on escalator: Mammy’s perfect life Precious baby’s perfect life
Please click on image for a larger version |
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Where:
MTR station (Mass Transit Railway station adjacent to the 14th
International Baby/Children Products Expo), Hong Kong
When:
04/08/2006
Company name:
Nuk
Brand name:
Nuk
Description: bill board
Type of product:
Bottles, Teats
Slogan on bill board: Mammy’s perfect life Precious baby’s perfect
life
50 years NUK
Please click on image for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Nestle
Description: Promotional Coupon
Type of product:
Coupon to join Nestle Nutrition Club (for pregnant women or
mothers with infants below 18 months); on joining will have a bib as gift
sent by post plus other benefits – regular online child care information,
members activities and services including purchase discounts and trial
samples, entry to ‘star of the month’ selection, entry to member
recommendation plan, special phone service provided by healthcare workers
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Nestle
Brand name:
Nestle
cereals
Description: Promotional Coupon
Type of product: Complementary
Foods
Coupon with pack shots of Nestle cereals to obtain free sample of
rice/milk cereal from 4 months and above
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Snow
Brand name:
Smart Baby 2
Description: Promotional leaflet
Type of product:
Follow up Formula
Leaflet titled “How to add solids for baby” but promoting Smart Baby 2 for
6 months and above
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Maeil
Brand name:
Maeil milk/rice cereals
Description: Promotional leaflet
Type of product: Complementary
Foods
Leaflet promoting rice with milk, spring vegetables, fish & tomato from 4
months plus application form to join Maeil Mothers’ Club
Please click on images for a larger version |
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Maeil
Brand name:
Excelcon
Description: Promotional leaflet
Type of product:
Follow up Formula
Leaflet promoting Excelcon plus application form for Maeil Mothers’ Club;
gift and childcare information on joining plus information and samples to
be forwarded as at different stages of infant’s growth
Please click on images for a larger version |
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Where: Nursing Homes, Ludhiana, India
When:
August, 2006
Company name:
Nestle
Brand name:
Cerelac
Type of product:
Complementary Foods
Two sides of the pamphlets
available in nursing homes for patient reading. The document is in gross
violation of the IMS (Amendment) Act 2003 as it has been printed in the
month of September, 2005
Please click on images for a larger version
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Where:
The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Wyeth
Brand name:
Promil Gold
Description: Promotional leaftlet
Type of product:
Follow up Formula
Leaflet promoting Progress Gold containing DHA/AA, alpha protein,
carotene, nucleotides, zinc, iron, vitamins and minerals; no information
on benefits of breastfeeding and risk of artificial feeding; has pack shot
of Promil Gold (states whatever milk product infant is having at 6 months,
can change to Promil Gold; Promil Gold cannot replace breastmilk in
feeding infant)
Please click on images for a larger version
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Lots of
colourful labels in Bulgaria to seduce parents into buying products
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Where: Waiting room of the pediatric
room, Zagreb, Croatia.
When: 10/10/2006
Company name: Vivera
Brand name: Bebimil (1, 2, 3)
Description: Commercial leaflet paper “Važnost mlijeka u dojenačkoj
dobi” (“The Importance of Milk in Infant Age”)
Please click on images for a larger version |
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Where: Granada, Spain Paediatric
Congress
When: October, 2006
Company name: Nestle
Description: Paediatric congress prohibited a breastfeeding group to
participate because the sponsor of the meeting — Nestlé — did not want to
promote breastfeeding there. The printed programme of the congress also
features a full page ad of Nestle's infant formula. Advertising of infant
formula is prohibited by the Code.
This ad in the
Congress program is definitely not "factual and scientific" as
required by the Code.
Please click on images for a larger version |
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