Look What They’re Doing ..... Commercial Promotion in Health Facilities!

Where: Huisartsenpraktijk [Family doctor], Loenermark 777, Amsterdam, The Netherlands.
When: dd/mm/yyyy) 01/08/2006
Company name:  Nestle
Brand name:     NAN
Description: Leaflet advertising follow-on formula
Type of product: Hypoallergenic follow-on milk

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                                                                                                             (English Translation in Black Italics)

 A Croatian mother spotted advertisements for Hipp and Vivera infant and follow-up formulas in a paediatric clinic in Casa de Salute Labin, Croatia. The Code prohibits promotion of products which interfere with breastfeeding in healthcare facilities!

Where:  Direct mailing to health workers, U.K.
When: dd/mm/yyyy) end 2005
Company name:  Cow & Gate
Brand name:  Brand name for range of breastmilk substitutes and baby foods
Description: Inducements for health workers to promote the Cow & Gate telephone ‘careline’ to mothers. In a direct mailing to health workers they were offered the chance to win £250 worth of vouchers for a department store if they called the Cow & Gate telephone ‘Careline’. The mailing included a set of cards for the health worker to give to parents encouraging them to call Cow & Gate if they had questions about infant care. Pictures attached.

 

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Where:  Kuala Lumpur, Malaysia
 I had seen private hospital in Klang Valley nurses feed baby with infant formula even after mum insist that they want to exclusively breast-feed baby. Mum was not given help when babies have nipple confusion and led to babies not being breast feed due to these reason when babies tongue push the breast nipple out of their mouth mum thinks that babies does not want to be fed with mothers milk. Mum does not know how to breast feed confuse babies. Sore nipple discourage mum from feeding.

Mum was not given the awareness about breastfeeding babies and preparation for feeding.

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Where: Clinic, Hong Kong
When: (dd/mm/yyyy) 13/06/2006
Company name: Wyeth
Brand name: Promise Gold, Progress Gold, Promil Gold
Description: I saw some height measurers promoting a brand of breastmilk substitutes on the walls of clinics.
Type of product: Infant formula, follow up formula

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¿Dónde?: Galicia , España
¿Cuándo? : agosto 2005 son tomadas las fotos, pero es práctica habitual en el caso de varios pediatras

Nombre compañía:  Centro de salud del Servicio Gallego de Salud 

Nombre marca:  Blemil Plus día y Blemil plus noche en la sala de espera de las madres/padres y sus hijos. Similac1en latas sobre la estantería dentro de la consulta

Descripción: calendarios de casas comerciales, muestras gratuitas de leches artificiales, papillas, granulados para los cólicos, para estreñimiento, latas de leche artificial todo ello en la consulta de pediatras

Tipo de producto:Fórmula Infante

Nice and expressive,  (it happens in many pediatricians clinics - and not only in Spain) showing how Doctors allow samples in while paying lip service to breastfeeding.

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Conflicting messages in pediatricians' offices (Galicia, Spain)  - mothers see this in many doctors' rooms in my country...
 

Where: Adjacent to Obstetric Ultrasound unit of a public hospital, Hong Kong
When: 24/08/2006
Company name: Nestle
Brand name:  Nan HA (did not specific 1 or 2)
Description: Calendar
Type of product: Infant Formula, Follow up Formula

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Where: Antenatal ward of a public hospital , Hong Kong
When: 21/08/2006
Company name: Nestle
Brand name:    Nan HA 1, Nan HA 2, Nestle rice, rice and milk cereals
Description: 3- year Calendar
Type of product:  Infant Formula, Follow up Formula,  Complementary Foods
Nestle rice, and rice and milk cereal for use from 4 months

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