Monitoring Snapshot: Free Sample

Look What They’re Doing ..... Free Sample!

Where: Sprokjeswonderland [Fairy Tale wonderland], at the souvenir shop just behind the entrance, address: Kooizandweg 9, 1601 LK Enkhuizen, The Netherlands (http://www.sprookjeswonderland.nl/).
When: dd/mm/yyyy) 02/08/2006
Company name: Nestle
Brand name: FijnProevertje (Little gourmet)
Description: Leaflet advertising pots of food
Type of product:Complementary Foods

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Where: At home, The Netherlands
When: dated July/August, received in post on 07/08/2006
Company name: Wij Jonge Ouders [We, young parents]
Brand name: ’de blije doos’ [the joyful box] and ‘de baby doos’ [the baby box]
Description: advert in magazine
Type of product: This is an advert in a magazine ‘Wij Jonge Ouders’ for a free subscription to the magazine (if you are pregnant or have a child under 1 year) and two free gift boxes.The advert (babydoos.jpg) refers to a website (www.babyinfo.nl) , which contains prominent adverts for Nutricia. This company produces Nutrilon formula and follow-on milks. Representative contents of the boxes are given on the company’s website (http://www.babyinfo.nl/wijjongeouders/deblijedoos.asp). I have copied the files to you. The joyful box (inhoud_blije_doos.jpg) contains a dummy and bottle nipple from the company bibi (www.bibi.nl), a little box for keeping milk powder in and a sample of Nutrilon follow-on milk. There is also something with Nutricia’s logo, but I cannot see what. The baby box (inhoud_baby_doos.jpg) contains a spoon and bib with Nutricia’s logo, a little bottle of fruit juice and a pot of food.
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Where: Supermarket, Hong Kong
When: 13/06/2006
Company name: Nestle
Brand name: Nestle Infant Cereal (for 4 months or above), Neslac
Type of product: Infant formula, follow up formula, complementary foods
Description: Some samples of complementary food are attached on the cans of milk powder. When customers buy the can of milk powder, they can try the complementary food of the same brand for free.
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Where: My house – the mailman delivered free formula samples, U.S.A.
When: 10/08/2006
Company name: Ross
Brand name: Similac
Type of product: Infant Formula
Description: I received this box in the mail on August 10, 2006. I am pregnant and due with my third child on August 28, 2006. I breastfed my first two children, and never gave them formula. I did not ask for this sample in any way. I am planning on breastfeeding the child I am pregnant with.

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Mead Johnson Nutritionals
Brand name: Enfapro A+
Type of product:Follow up Formula
Description: Friso membership application form
Leaflet promoting product’s levels of DHA/ARA, Choline are superior to other formula; if completed with mother’s contact information and baby’s date of birth, will be sent coupon in exchange for tin of Enfapro A+

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Nestle
Description: Promotional Coupon
Type of product: Coupon to join Nestle Nutrition Club (for pregnant women or mothers with infants below 18 months); on joining will have a bib as gift sent by post plus other benefits – regular online child care information, members activities and services including purchase discounts and trial samples, entry to ‘star of the month’ selection, entry to member recommendation plan, special phone service provided by healthcare workers

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Where: The 14^th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name: Nestle
Brand name: Nestle cereals
Description: Promotional Coupon
Type of product: Complementary Foods
Coupon with pack shots of Nestle cereals to obtain free sample of rice/milk cereal from 4 months and above

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