Monitoring Snapshot: Gift to Health Worker

Look What They’re Doing ..... Gift to Health Worker!

Where: Pediatrics office, dr. Branka Materljan, in Casa de Salute Labin, Croatia
When: 02/08/2006
Company name: Hipp, Vivera
Brand name: Vivera – bebimil, all of Hipp products
Description: advertisement
Type of product: Infant Formula / Follow up Formula / Special Formula / Bottles

A Croatian mother spotted advertisements for Hipp and Vivera infant and follow-up formulas in a paediatric clinic in Casa de Salute Labin, Croatia. The Code prohibits promotion of products which interfere with breastfeeding in healthcare facilities!

Where: Direct mailing to health workers, U.K.
When: dd/mm/yyyy) end 2005
Company name: Cow & Gate
Brand name: Brand name for range of breastmilk substitutes and baby foods
Description: Inducements for health workers to promote the Cow & Gate telephone ‘careline’ to mothers. In a direct mailing to health workers they were offered the chance to win £250 worth of vouchers for a department store if they called the Cow & Gate telephone ‘Careline’. The mailing included a set of cards for the health worker to give to parents encouraging them to call Cow & Gate if they had questions about infant care. Pictures attached.

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