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World Breastfeeding Week  

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Look What They’re Doing ..... Gift to Mother!

Where: Email and website www.cowandgate.co.uk/en/home.asp , U.K.
When:
3/07/06 and 19/07/06 in examples given. 
Company name:
NUMICO - Cow & Gate
Brand name:
Website promotes full range of Cow & Gate formulas
Description: Cow & Gate targeted emails and associated website.
Type of product
:Infant Formula/ Follow up Formula/Special Formula/ Complementary Foods
Mothers are encouraged to contact the company by telephone or visit the website for further information. Mothers can enter a draw to win £100 in vouchers when they visit the site.
The link in the email goes to a page with a prominent link for infant milks

                                              Click on the image on the right to view the ad

http://www.cowandgate.co.uk/en/article.asp?chco_id=6502
Where:  A department store in Hualien city, Taiwan (Prenatal class for pregnant women held by company)
When:
15/07/2006  
Company name:
  Whey   
Brand name:
  S-26
Type of product
: Infant Formula

                                                                     
Please click on image for a larger version

 

 

A monitor from Croatia noticed that boxes of Hipp and Bebemil infant and follow-up formulas say that they are for mothers 'who don't have enough milk' or 'have milk that is of low quality'. In my experience, she said, that leads mothers to abandon breastfeeding. It's like this: "When mum gives a supplemental feed to the baby, her body starts 'thinking' that the child needs less breastmilk, therefore it produces less milk and the baby will need more and more supplemental formula. The result? The mother worries about milk insufficiency and stops breastfeeding altogether. This happened to a lot of women I know."
Where: At home, The Netherlands
When:
  dated July/August, received in post on 07/08/2006
Company name:
      Wij Jonge Ouders [We, young parents]Brand name:  ’de blije doos’ [the joyful box] and ‘de baby doos’ [the baby box]
Description: advert in magazine
Type of product:
This is an advert in a magazine ‘Wij Jonge Ouders’ for a free subscription to the magazine (if you are pregnant or have a child under 1 year) and two free gift boxes.The advert (babydoos.jpg) refers to a website (www.babyinfo.nl) , which contains prominent adverts for Nutricia. This company produces Nutrilon formula and follow-on milks. Representative contents of the boxes are given on the company’s website (http://www.babyinfo.nl/wijjongeouders/deblijedoos.asp). I have copied the files to you. The joyful box (inhoud_blije_doos.jpg) contains a dummy and bottle nipple from the company bibi (www.bibi.nl), a little box for keeping milk powder in and a sample of Nutrilon follow-on milk. There is also something with Nutricia’s logo, but I cannot see what. The baby box (inhoud_baby_doos.jpg) contains a spoon and bib with Nutricia’s logo, a little bottle of fruit juice and a pot of food.

                                                                                         Please click on images for a larger version


Where: Sent to home address, The Netherlands
When:
dd/mm/yyyy) dated 02/08/2006
Company name:
  Nutricia
Brand name:
  Olvarit
Description:
Letter addressed to a baby aged 3 months and 3 weeks
Type of product
: Complementary Foods

                                                                                         Please click on images for a larger version

 



Where: My house – the mailman delivered free formula samples, U.S.A.
When: 10/08/2006
Company name:
  Ross         
Brand name:
  Similac
Type of product
: Infant Formula
Description: I received this box in the mail on August 10, 2006.  I am pregnant and due with my third child on August 28, 2006.  I breastfed my first two children, and never gave them formula.  I did not ask for this sample in any way.  I am planning on breastfeeding the child I am pregnant with.
 

                                                                               Please click on images for a larger version

 

Where: The 14th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:
 Mead Johnson Nutritionals
Brand name:
 Enfapro A+
Type of product
: Follow up Formula
Description: Membership application form

Mead Johnson Club membership application form requiring baby’s date of birth and hospital and attending doctor’s contact to receive gifts, purchase discounts, information on child care, free health talks and use of special hotline
                                                                                       Please click on images for a larger version

Where: The 14th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:
  Abbott Nutrition
Brand name:
       Gain Advance
Description: Coupon to join IQ Club
Type of product
:  Follow up Formula
Coupon with pack shot of Gain Advance for joining IQ Club; for parents with children from 6 months to 3 years; on returning completing contact information to booth, can join games and win gifts

                                                                                      Please click on images for a larger version

 


Where: The 14th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:
Wyeth
Brand name:
        Promil Gold
Description: Promotional Coupon
Type of product
:  Follow up Formula
Coupon with pack shot of Promil Gold for joining Wyeth BB and You Club; on completing contact information and returning to Wyeth booth, parents will receive a gift

                                                                                      Please click on images for a larger version

 


Where: The 14th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:
Gerber
Brand name:
       Gerber
Description: Promotional leaftlet
Type of product
:Complementary Foods
Application form to Gerber Mothers’ Club targeting parents with infants less than 2 years; benefits -newsletters, nutritional and infant care information, discount purchase, priority attendance at education talks, gift exchange, nutritional hotline

                                                                                      Please click on images for a larger version

 

 

Where: The 14th International Baby/Children Products Expo, Hong Kong
When: 06/08/2006
Company name:
Nestle
Description: Promotional Coupon
Type of product:
Coupon to join Nestle Nutrition Club (for pregnant women or mothers with infants below 18 months); on joining will have a bib as gift sent by post plus other benefits – regular online child care information, members activities and services including purchase discounts and trial samples, entry to ‘star of the month’ selection, entry to member recommendation plan, special phone service provided by healthcare workers

                                                                                      Please click on images for a larger version

 


Where: The 14th International Baby/Children Products Expo, Hong Kong
When:
06/08/2006
Company name:
Maeil
Brand name:
       Excelcon
Description: Promotional leaflet
Type of product
: Follow up Formula
Leaflet promoting Excelcon plus application form for Maeil Mothers’ Club; gift and childcare information on joining plus information and samples to be forwarded as at different stages of infant’s growth

                                                                                        Please click on images for a larger version

 


Nestlé products promoted in US website www.verybestbaby.com

• blatant promotion for Nestlé Good Start Supreme infant formula

• page on exuberant parents promoting Comfort Proteins (paying lip service to breastfeeding)

• promises mothers who register up to US$365 in gifts

• advertises attractive free backpack for bottle-feeding mothers• blatant promotion for Nestlé Good Start Supreme infant formulapromises mothers who register up to US$365 in giftspage on exuberant parents promoting Comfort Proteins (paying lip service to breastfeeding)

• blatant promotion for Nestlé Good Start Supreme infant formula


 

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WABA: Protects, Promotes and Supports Breastfeeding Worldwide The World Alliance for Breastfeeding Action (WABA) is a global network of individuals and organisations concerned with the protection, promotion and support  of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. Its core partners are IBFAN, LLLI,  ILCA,  Wellstart International,  ABM and LINKAGES. Find out more at the WABA website.