|
Look What
They’re Doing
.....
Promotion in Shops!
|
|
Where:
Tesco supermarkets Bangor and Cambridge, U.K.
When:
8/7/06 and 30/6/06 (after the earliest of these dates the monitors was
told the shelf talkers would be removed from all stores, but was still
found over a week later.
Company name:
Tesco. Promotion for Wyeth/SMA product
Brand name:
SMA Gold
Description:
Shelf talker comparing price of infant formula with that in
other supermarkets
Type of product:
Infant Formula
This is not a price reduction, but point of sale promotion through a price
comparison. As this is for infant formula it is illegal under UK law.
These types of promotion recur – see
http://www.babyfeedinglawgroup.org.uk/ Enforcement authorities have
been informed, but have yet to bring a prosecution. |
 |
|
Where:
Boots (national pharmacy chain), Boscombe, U.K..
When:
19/07/06
Company name:
NUMICO Milupa
Brand name:
Milumil
Description:
Infant formula offered at a ‘clearance price’.
Type of product:
Infant Formula
This is illegal under UK law
and has been reported by the monitor to Trading Standards. Illegal
promotion is a recurring event in this well-respected pharmacy chain. See
http://www.babyfeedinglawgroup.org.uk/monitoring/monreportshops.html#boots
Note the formula label has an idealizing image of a rabbit. Other packs
next to it on the shelves from Farley’s have similar images.
Please click on image for a larger version |
 |
|
Where:
Albert Heijn Supermarket,
Buikslotermeerplein 310, 1025GB Amsterdam, The Netherlands
When:
dd/mm/yyyy) 01/08/2006
Company name:
Nutricia
Brand name:
Smulpapje
Type of product:
This is a combination of follow-on milk, grains and apple-pear or vanilla
flavourings. It is ready to drink. One 200ml carton replaces one bottle of
follow-on milk.
Please click on images for a larger version |
Follow-on milks are breastmilk substitutes
and should not be advertised |
|
Where:
Kruidvat,
Buikslotermeerplein 60/62, 1025EW Amsterdam, The Netherlands
When:
dd/mm/yyyy) 01/08/2006
Company name:
Kruidvat
Brand name:
Kruidvat
Fruit
Description: Advertisement leaflet in Kruidvat, a Chemist’s shop (USA:
drugstore)
Type of product:Complementary
Foods
"Leaflet advertises jars of fruit and
baby meals - said to be suitable for babies from 4 to 6 months. The web
address (www.kruidvat.nl/babyvoeding)
takes you to a page advertising Kruidvat’s own brand follow-on milk.
Translated from Dutch:
"Questions? Call our free hotline.....
". "team of dieticians, doctors and specialists available 24 hours/7days
to give advice on pregnancy, breastfeeding, bottle feeding,
complementary feeding; you can also receive personal advice
Please click on images for a larger version
|
 |
|
Where:
Billings, Montana, U.S.A.
When:
08/02/2006
Company name:
Albertsons
Brand name:
Baby
Basics
Description: Endcap
display with front of shelf hanging pocket display
Type of product:
8 oz. bottle liners
Please click on image for a larger version
|
 |
|
Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 11/06/2006
Company name: Nestle
Brand name: Neslac, Nespray
Description: I saw some stickers promoting breastmilk substitutes on
the floor of some pharmacies.
Type of product:Infant formula, follow up formula
Please click on images for a larger version
|
|
|
Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 10/06/2006
Company name: Mead Johnson
Brand name: Enfamil A+, Enfapro A+, Enfagrow A+, Enfakid A+
Description: I saw the colorful shelf-talkers and background which
promote milk powder in a few branches of a famous pharmacy
Type of product:Infant formula, follow up formula
Please click on image for a larger version
|
 |
|
Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 16/06/2006
Company name: Wyeth
Brand name: Promise Gold, Progress Gold, Promil Gold, Wyeth MaMa
Description: I saw some hang-up cardboards promoting a brand of
milk powder in a few pharmacies.
Type of product: Infant formula, follow up formula
Please click on image for a larger version |
 |
|
Where: Pharmacy, Hong
Kong
When: (dd/mm/yyyy) 16/06/2006
Company name: Wyeth & Nestle
Brand name: Promise Gold, Progress Gold, Promil Gold, Wyeth MaMa &
Neslac, NANHA
Description: I saw some beautifully displayed milk cans near the
cashier in pharmacy.
Type of product: Infant
formula, follow up formula
Please click on image for a larger version |
 |
|
¿Dónde?:
Farmacia ubicada en chacabuco y san lorenzo –cordoba capital,
Argentina-
¿Cuándo? :
06/08/2006)
Nombre compañía:
nestle
Nombre marca:
LECHE
NAN
Descripción: Formulas
para bebes expuestas en grandes cantidades en la vidriera de una farmacia
de oferta en pack de 2x1 y mas barato de contado.
(Formulas
for babies(Nan by Nestle) displayed in great quantities in
Pharmacy(located in Chacabuco and San Lorenzo, Cordoba, Argentina) show
window with offers of pack 2 for 1 and cheaper if cash)
Tipo de producto:Fórmula
Infantil
Please click on image for a larger version |
 |
|
¿Dónde?:
Albacete,
España
¿Cuándo? :
10/08/2006
Nombre compañía:
Centro Comercial Carrefour
Albacete
Nombre marca:
Varios
Tipo de producto:Fórmula
Infante
The supermarket sells various brands of formula under a big pink banner
"Lactancia"= "(breast)feeding"
Please click on images for a larger version |
|
|
¿Dónde?:
Albacete,
España
¿Cuándo? :
10/08/2006
Nombre compañía:
Farmacia
Ldo Rodríguez, C/ María Marín 58 en Albacete, España. Farmacia Ldo. Calero
Fdez., C/ Arquitecto Vandelvira 76, Albacete, España. Farmacia óptica
Blázquez, C/ Rosario 103, Albacete, España.
Nombre marca:
Enfalac
Descripción:
Cartel en
Farmacias de Albacete
Tipo de producto:
Fórmula Seguimiento
The pharmacy bill boards
showing towards the street promote follow-up milks and another one (poster
with cartoons) is promotion for Mead Johnson.
Please click on images for a larger version |
  |
