BPNI is a registered,
independent, non-profit, national organisation that works towards
protecting, promoting and supporting breastfeeding and appropriate
complementary feeding of infants and young children. BPNI works through
advocacy, social mobilization, information sharing, education, research,
training and monitoring the company compliance with the IMS Act. BPNI does
not accept funds or sponsorship of any kind from the companies producing
infant milk substitutes, feeding bottles, related equipments, or infant
foods (cereal foods).
Plans for World Breastfeeding Week (WBW) in India
- The IMS Act
materials was translated in local languages and distributed all
- Local ICDS
workers were involved in spreading the word about the IMS Act and
accurate information on breastfeeding.
meetings/seminars were held and radio talk and television
interviews were given.
- Links were
established with consumer groups, teacher's unions, universities,
political parties etc to spread the message and 'marketing
surveys’ were done.
- People were
advised to monitor the marketing practices of companies and report
any violation to the local MLAs, MPs, write letters to the
Ministry of Women and Child Development and its State Departments.
- On finding any
violation of the Act on Cable TV people were asked to tell cable
operators to stop airing them and report the same to the District
Magistrate, the Sub Divisional Magistrate or the Commissioner of
provided with the addresses of the above-mentioned reporting
- Campaign for
'Bottle-free' villages and towns as a step towards baby friendly
- A protest
campaign against violating companies started by writing letters to
them pointing out the violations and urging them to stop illegal
Breastfeeding Week 2006, Action Kit: WBW 2006 brochure on IMS Act
was prepared in English and was translated in various local
Theme: The IMS
Act: Making it Known to People -
monitor the company behavior!
Hindi (UP) |
Hindi (MP) | Kannada
Tamil | Telugu