Plans for World Breastfeeding Week (WBW) in India

1. The IMS Act materials was translated in local languages and distributed all over India.
2. Local ICDS workers were involved in spreading the word about the IMS Act and accurate information on breastfeeding.
3. Public meetings/seminars were held and radio talk and television interviews were given.
4. Links were established with consumer groups, teacher's unions, universities, political parties etc to spread the message and 'marketing surveys’ were done.
5. People were advised to monitor the marketing practices of companies and report any violation to the local MLAs, MPs, write letters to the Ministry of Women and Child Development and its State Departments.
6. On finding any violation of the Act on Cable TV people were asked to tell cable operators to stop airing them and report the same to the District Magistrate, the Sub Divisional Magistrate or the Commissioner of Police.
7. People provided with the addresses of the above-mentioned reporting agencies.
8. Campaign for 'Bottle-free' villages and towns as a step towards baby friendly community started.
9. A protest campaign against violating companies started by writing letters to them pointing out the violations and urging them to stop illegal marketing.