WABA - World Alliance for Breastfeeding Action   

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Downloadable Resource Materials by Year:

| Introduction | History | Goals | Partnership | Themes | Mobilising Tools |

Mobilising Tools

The success of WBW can partly be attributed to its campaign materials, in particular the action folder and also to the WABA website.

The WBW Action Folder is a unique 6 page brochure that gives an exciting description of the year's theme and a menu of WBW action ideas for groups to choose from for their WBW events. The ideas normally cater to a range of audiences so that the different professions and sectors of society (e.g. health, education, government etc.) can participate in the Week. For Action Folders and other WBW materials, click on the respective year at the left panel to view or download.

The WABA Secretariat produces the action folder in at least four languages (English, French, Spanish and Chinese) and encourages translations into other languages, sometimes through seedgrants but mostly through the distribution of a reproduction package containing the text and artwork in CD and on hard copy.

The popularity of the action folder is evident in its widespread distribution and multiple language versions. More than 25,000 copies are distributed each year, not including the production of national language versions by partner groups. In 1994, 12 language versions were produced. By 1999 the number increased to 16. In 2004, 20 language versions were recorded.

The WABA website (www.waba.org.my) plays an important role in helping to spread information on the WBW themes way ahead of time to enable national groups to prepare for their events. The website contains the WBW theme information, the action folder text and brochure in several languages including images that groups can download to produce their own WBW popular materials.

We hope that this package will inspire all those who seek to act in support of breastfeeding and to promote the health and rights of mothers and children in a diversity of creative ways.

If you have any ideas for WBW themes or activities, do write to us at waba@waba.org.my. We would love to hear from you.

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World Alliance
for Breastfeeding Action

The World Alliance for Breastfeeding Action (WABA) is a global network of individuals & organisations concerned with the protection, promotion & support of breastfeeding worldwide. WABA action is based on the Innocenti Declaration, the Ten Links for Nurturing the Future and the Global Strategy for Infant & Young Child Feeding. WABA is in consultative status with UNICEF & an NGO in Special Consultative Status with the Economic and Social Council of the United Nations (ECOSOC).

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For more information, contact:

PO Box 1200,
10850 Penang, Malaysia
Tel: 604-658 4816
Fax: 604-657 2655
E-mail: waba@waba.org.my
Website: www.waba.org.my

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Protecting, promoting and supporting breastfeeding

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